Image: Giles Rocholl
YORK MUSEUMS TRUST: STRATEGIC DEVELOPMENT & RESEARCH REVIEW
Wafer Hadley has worked with the York Museums Trust for a decade on all its sites, and has helped to inform a new approach across the board with market research, audience development planning, and evaluation. Our latest work for the Trust is an overarching audience development plan, drawing on team workshops and a review of audience research from the past five years.
Audience development strategy