Wafer Hadley
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Audience Research

Image: Lizzie Coombes

Audience research is the cornerstone of our work, and we can draw on over 20 years experience of observing and listening to audiences in the cultural sector. Our research is robust and stands up to scrutiny: we abide by the Market Research Code of Conduct and champion best practice in the sector. We challenge our clients to think afresh about how they engage with visitors, in a creative approach that maximises the effectiveness of cultural organisations.

  • Quantitative research, including visitor surveys, online and face-to-face 

  • Qualitative research, including focus groups, depths, vox pops

  • Observation studies

  • Community and stakeholder consultation

  • Co-creation workshops and facilitation

  • Data analysis & market assessment