Wafer Hadley
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Eureka! The National Children's Museum: Audience Research

EUREKA! THE NATIONAL CHILDRENS' MUSEUM: AUDIENCE RESEARCH

Eureka! took a risk with digiPlaySpace, a digital art exhibition in the new Spark Gallery. Would it gel with the successful Eureka! offer, and could it engage older children? Our research for Eureka! set out to answer these questions, building on our work evaluating audience experience in the Wellcome-funded All About Me Gallery. Quantitative and qualitative research provided a robust analysis of a new dynamic for the museum and its audience. 

  • Audience research including data analysis, observation, vox pop interviews & visitor survey

  • Evaluation 

  • Bid development