Wafer Hadley
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York Museums Trust: Audience Development Planning

Image: Giles Rocholl

YORK MUSEUMS TRUST: STRATEGIC DEVELOPMENT & RESEARCH REVIEW

Wafer Hadley has worked with the York Museums Trust for a decade on all its sites, and has helped to inform a new approach across the board with market research, audience development planning, and evaluation. Our latest work for the Trust is an overarching audience development plan, drawing on team workshops and a review of audience research from the past five years. 

  • Audience research

  • Audience development strategy

  • Evaluation