Colleagues at the Museums Association have been doing a worthwhile job, kick-starting the advocacy effort that will surely be a feature of life in the sector over the next year or so. Clearly, it’s a reaction to current circumstances. But it’s also timely: a chance for everyone to re-evaluate and think creatively about how to play to strengths. I think this is the silver lining in the clouds overhead: while the forces at play will bring some change that is unwelcome, an aggressive questioning of culture will also make change possible, and some organisations will turn that to their strategic advantage… It’s important we don’t look at advocacy as simply talking about cultural activity in an engaging way. Alignment with local priorities is certainly a necessary first step, but there is also a developmental step to be taken, focusing on where the crossover is, and playing to strengths in those areas. It is more dynamic than simply ‘aligning’ and talking well. This MA roadshow seems to be covering a lot of ground – I mean in the geographical sense. From Glasgow to Woking! It’s good to see this part of the sector gearing up to communicate in the right way, with the right people. Even if we do feel that our hand is being forced…