The new Cultural Strategy for the City of Hull, Right Place, Right People, Right Time, is now moving towards its official launch. Wafer Hadley has developed the strategy for One Hull and Hull City Council, based on a thorough programme of consultation. The strategy sets out clear priorities for the city between now and 2015, showing how culture can change lives in Hull, how it can change the way people think about the city, and how partnership working can be developed to reach these ends. We think the resulting strategy is powerful and clear, and we are very aware that such a satisfactory outcome would not have been possible without the dedication of key individuals at Hull City Council and the LSP.The story continues as Hull and East Yorkshire develops their initial proposals for the City of Culture 2013, an opportunity to showcase the ambition articulated in Right Place, Right People, Right Time.