Audience research is the cornerstone of our work, and we can draw on many years of experience observing and listening to audiences in the cultural sector. Our research is robust and stands up to scrutiny: we abide by the Market Research Code of Conduct and champion best practice in the sector. We challenge our clients to think afresh about how they engage with visitors, in a creative approach that maximises the effectiveness of cultural organisations.
Quantitative research, including visitor surveys, online and face-to-face
Qualitative research, including focus groups, depths, vox pops
Visitor insight
Co-creation workshops and facilitation
Community and stakeholder consultation
Observation studies
Data analysis & market assessment